Batch one · a few hundred jars

Made for the hair most guys actually have.

Clay, wax and pomade, tested on fine, flat hair first. Every ingredient on the jar, with its job.

Save me a jar Which one’s mine?

Three to start. Which one’s yours?

Same idea, three finishes. Pick by the look you want, not by the label.

CLAYWAYHAIR CLAY

Clay

Matte. Looks like you barely tried.

Finish

MatteShine
How clay works →
WAXWAYHAIR WAX

Wax

A little shine. Looks put-together.

Finish

MatteShine
How wax works →
POMADEWAYHAIR POMADE

Pomade

Sleek and neat, for the big days.

Finish

MatteShine
Pomade vs wax vs clay →

Can’t decide? Wax vs clay vs pomade, in plain words. You can change your pick any time.

Manthan, WAY's founder, at home. Hair unstyled: fine, flat, a bit thin.
Unstyled. Fine, flat, a bit thin.

Why WAY exists

I used hair wax for years. Ask me what was in it. No idea.

My hair is like most guys’ hair: fine, flat, a bit thin. So WAY started on my own head. Every formula went on my hair before it went into a jar.

Manthan, 20Founder, WAY

Nothing hiding in the jar.

Most hair products tell you what they do. We’ll also tell you what’s in it, and why.

  1. Every ingredient printed on the jar.
  2. Each one with its job written next to it.
  3. Fragrance allergens named, not hidden behind “parfum”.
  4. No petroleum. No silicones. No parabens.

Two minutes, not twenty.

Never styled your hair before? Good. This is the whole routine.

  1. Pea-sized. Seriously.More product isn’t more style. Start small, add if you need it.
  2. Rub till it’s warm.Ten seconds between your palms. It spreads easier.
  3. Roots first, then shape.Fingers through, then push it your way.
  4. Wash it out tonight.Your scalp will thank you tomorrow.
The full first-timer’s guide →

Batch one

Save me a jar.

Batch one is a few hundred jars. The list gets them first, before they go anywhere else.

  • No payment now
  • One message. No spam.
  • Made in India

One message when your jar’s ready. No spam, no payment now. Privacy

Optional · 10 seconds

Your hair, honestly?

Your hair
How often you style it

While the jars get made, we write.

Free styling guides for Indian hair and Indian weather.

All styling guides
Save me a jar